aap3 - Enabling Business
Formerly Preferred International
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Introducing aap3 – the new name for Preferred International

Southampton based global IT and Business Services specialists, aap3 International, today announced a brand new identity and name – aap3; All About People, Process & Productivity, “Enabling Business”.  The announcement comes in parallel with a global restructure.

CEO, Rod Jackson explains, “…taking the opportunity to also re-structure and simplify its lines of business should make the company easier to do business with, whilst allowing greater focus on our customers, partners & associates... the re-brand to aap3  represents a truly exciting future for this growing global company. ”

The new structure aligns the individual business units into four solution groups: IT Development Services, Engineering, Recruitment and a New Product division.

The recruitment company currently operating under the aap logo will also now be known as aap3, and, all marketing and literature is being redesigned to showcase the new identity, including the new website www.aap3.com, which has been redeveloped to better represent the new global structure.

For more information about aap3, including business enquiries, news and career opportunities, please visit our website www.aap3.com or call  +44 (0)845 2300 189.

Since divesting from Preferred Recruitment Services in 2004, aap3 International has been driving a differentiated business model within a global market place. The success of this business has led to the realization that the time is right to firmly establish a new company identity & brand whilst enabling the business to focus on growth & productivity.

posted @ Sunday, July 06, 2008 1:11 PM by host

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